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Our Mission

At Latina Advocates, our mission is to champion equitable policy solutions and amplify the voices of historically underserved communities across California. Rooted in decades of hands-on advocacy, we leverage government relations, coalition building, and strategic communications to create pathways for systemic change across the state.

Our CEO

Our firm is led by Carol Gonzalez who has implemented policy and campaign plans strategically through various levels of government by utilizing her grassroots organizing skills, advocacy, and policy development expertise. With over nine years of experience in the private sector, political organizations, and nonprofits, she is committed to advancing policies that aim to improve the lives of underserved communities, including low-socioeconomic, immigrant, BIPOC, and LGBTQIA+ communities, similar to her own.

Read her biography

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